Forum Register FAQ Members Calendar New Posts Today's Posts Mark Forums Read


Massive Selection of Guitars Online Guitar Center Guitar at Music123 New Day, New Deal at American Musical Supply
Go Back   Gear-Monkey Guitar Community > Welcome > The Pit > Political Party
Reload this Page The CEO of Gibson was explaining how he turned the company around
Political Party Share your thoughts on political and social issues.

Reply
 
Thread Tools Display Modes
The CEO of Gibson was explaining how he turned the company around
Old
  (#1)
MrSandMan is Offline
Put up or shut up!
MrSandMan has disabled reputation
 
MrSandMan's Avatar
 
Posts: 1,859
Join Date: Jun 2007
Location: Michigan
   
Default The CEO of Gibson was explaining how he turned the company around - 03-13-2008, 12:51 AM

This is an old article that I found on the net.

So what did Gibson do to turn the company around?

************
USA TODAY: Did you do anything in particular with the products themselves?

JUSZKIEWICZ: Our employees wouldn't buy our products. They thought they were bad. One practice common in all companies was that if a product didn't make a certain quality level, you would sell it as a second. The problem was that dealers were not necessarily telling their consumers that seconds were seconds. So I got into the factory and I picked up a guitar. Got the employees around. "See this guitar," I said. "This guitar says Gibson on it, and it's not Gibson quality. So, here's what we do." I took the guitar, and I smashed it on the factory floor. I said any guitar that doesn't make the grade is going to be put in a pile, and we are going to take a chain saw to it every week. We are doing that to this day. We have Japanese dealers who just cry when they see the pile. It's a very small pile, though, now.


USA TODAY: What else did you do?

JUSZKIEWICZ: I said we are going to increase prices. Prices were ridiculously low. And people said, the price has been decreasing 20% a year, how can you reverse that? I said I'm just going to double the prices on a lot of models. I actually tested it and got an inverse price curve. Basically it showed that every time I raised prices a certain amount, volume would go up.
*********************



Visit http://gear-vault.com/ for guitar reviews
  
Reply With Quote


Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#2)
Monster is Offline
Junior Member
Monster is on a distinguished road
 
Monster's Avatar
 
Posts: 335
Join Date: Feb 2008
  Send a message via Yahoo to Monster  
Default Re: The CEO of Gibson was explaining how he turned the company around - 03-13-2008, 08:05 AM

very interesting story... thanks for the share... interesting on raising the price......
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#3)
floydmoline is Offline
Junior Member
floydmoline is on a distinguished road
 
floydmoline's Avatar
 
Posts: 401
Join Date: Jun 2007
  Send a message via AIM to floydmoline Send a message via MSN to floydmoline Send a message via Yahoo to floydmoline  
Default Re: The CEO of Gibson was explaining how he turned the company around - 03-13-2008, 06:45 PM

lol yeah that's basically the same thing i've been thinking about them, and the way economics work in the guitar industry, just most people are stupid enough to buy into it........ peavey Vs marshall, behringer Vs DBX etc etc, if it's cheap it has to be crap...... or atleast everyone thinks.


stuff it....... then bake it.......
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#4)
Monster is Offline
Junior Member
Monster is on a distinguished road
 
Monster's Avatar
 
Posts: 335
Join Date: Feb 2008
  Send a message via Yahoo to Monster  
Default Re: The CEO of Gibson was explaining how he turned the company around - 03-14-2008, 10:57 AM

Quote:
Originally Posted by floydmoline
lol yeah that's basically the same thing i've been thinking about them, and the way economics work in the guitar industry, just most people are stupid enough to buy into it........ peavey Vs marshall, behringer Vs DBX etc etc, if it's cheap it has to be crap...... or atleast everyone thinks.
yup thats what gets me mad on other guitar forums.. someone buys some stuff that the cost was cheap and you get jumped on. stuff cheap sounds just as good as more $$$ stuff in some cases.. and i always say buy gear that sounds good to you....

i don't buy gibsons guitars for the reason they charge more then they should for the guitars and in fact i don't think they are as good as everyone says they are
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#5)
floydmoline is Offline
Junior Member
floydmoline is on a distinguished road
 
floydmoline's Avatar
 
Posts: 401
Join Date: Jun 2007
  Send a message via AIM to floydmoline Send a message via MSN to floydmoline Send a message via Yahoo to floydmoline  
Default Re: The CEO of Gibson was explaining how he turned the company around - 03-14-2008, 06:31 PM

i think gibsons are WAY over priced, but epiphone i believe are a fairly decent deal, ig i could snag up a decent gibson les paul for under 1100 and had the cash i'd do it, but 2500+ is rediculous for any machine produced guitar, now if there were actually guys standing in a work shop carving the tops by hand etc i could see it, but not on mass produced shit


stuff it....... then bake it.......
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#6)
MrSandMan is Offline
Put up or shut up!
MrSandMan has disabled reputation
 
MrSandMan's Avatar
 
Posts: 1,859
Join Date: Jun 2007
Location: Michigan
   
Default Re: The CEO of Gibson was explaining how he turned the company around - 03-14-2008, 06:33 PM

the epi floyd has now is a nice guitar and the Agile that I play is really nice too. Both are under $300 guitars.


Visit http://gear-vault.com/ for guitar reviews
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#7)
Servant is Offline
n00b!
Servant is on a distinguished road
 
Servant's Avatar
 
Posts: 24
Join Date: Apr 2008
   
Default Re: The CEO of Gibson was explaining how he turned the company around - 04-16-2008, 12:14 PM

My Matsumoku Vantage LP Clone eats my real LP any day of the week. No Gibson for me - never ever again.
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#8)
MrSandMan is Offline
Put up or shut up!
MrSandMan has disabled reputation
 
MrSandMan's Avatar
 
Posts: 1,859
Join Date: Jun 2007
Location: Michigan
   
Default Re: The CEO of Gibson was explaining how he turned the company around - 04-16-2008, 12:29 PM

+1 [The Man]

agreed, my $379 Agile can give a standard a run for its money.


Visit http://gear-vault.com/ for guitar reviews
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#9)
Vintageheadbox is Offline
Junior Member
Vintageheadbox is on a distinguished road
 
Vintageheadbox's Avatar
 
Posts: 64
Join Date: Mar 2008
   
Default Re: The CEO of Gibson was explaining how he turned the company around - 04-23-2008, 04:55 PM

Actually he's right. Your sales will increase when you up the price..Most people feel that if it cost alot they are getting a better product. This is a stanard practice in alot of businesses, highend houses is one of them.. example.. same house same size lot similar nieghborhood 1 is 450,000 the other 325,000, the 450,000 will sell more often than the other because they think they are getting more or a better product thinking the 350,000 home has hadsome corners cut or the products used were cheaper..when actually both were indentical
  
Reply With Quote
Re: The CEO of Gibson was explaining how he turned the company around
Old
  (#10)
Redline68 is Offline
Junior Member
Redline68 is on a distinguished road
 
Redline68's Avatar
 
Posts: 131
Join Date: Mar 2008
   
Default Re: The CEO of Gibson was explaining how he turned the company around - 04-25-2008, 07:02 PM

There is a true story about a cheap Vodka brand that wasn't doing that well. They changed the bottle and label, and increased the price 400%. Same booze. Sales took off.

I'm not saying that's Gibson, but I do think their guitars are overpriced.
  
Reply With Quote
Reply

Bookmarks

Where to buy cheap guitars online

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What is Gibson doing? Some of the ugliest Gibson Guitars MrSandMan Electric Guitars 5 11-23-2009 03:43 PM
An amp company to check out snapascrew Amps 0 01-01-2009 01:10 PM
Dean Guitars Founder Dean Zelinsky Leaves Company MrSandMan Electric Guitars 1 07-23-2008 09:00 PM
Statzell Guitar Company jackal Electric Guitars 1 02-21-2008 11:47 PM



Rockin' & Rollin' with vBulletin
vBulletin Skin developed by: vBStyles.com