Gibson all the way.
I prefer set necks to bolt-on and mahogany to all the others
The only thing wrong with Gibsons is that they snap if you look at them!
Fenders are nice to play, but they are just too usual looking. I do like the Coronados (their most Gibsony effort), the competition mustang and the thinline tele
I also have soft spots for Guild, Vox, Hagstrom, Ovation (electrics)