Sounds like it could be interesting. Looks like they may be heading twoards the Line 6 direction.
HERE is some extra info on the amp.
The amp – an all black affair with an LED light-up logo to boot – seems positively packed with features: 32 amp models, 25 effect types, 128 user program patches, 64 presets, effects send and return, MIDI in/out, and an automatic chromatic tuner which can display tuning on the aforementioned light-up Vox logo. The amp's twin 12" speakers are Celestion-designed Vox Neo Dogs, each rated at 150W, and the combo features a digital power amp which is said to increase efficiency, supposedly improving clarity.