Gear-Monkey Guitar Community - View Single Post - The CEO of Gibson was explaining how he turned the company around

Redline68

There is a true story about a cheap Vodka brand that wasn't doing that well. They changed the bottle and label, and increased the price 400%. Same booze. Sales took off.

I'm not saying that's Gibson, but I do think their guitars are overpriced.

	(#10)
Redline68 is Offline Junior Member Posts: 131 Join Date: Mar 2008	Re: The CEO of Gibson was explaining how he turned the company around - 04-25-2008, 07:02 PM There is a true story about a cheap Vodka brand that wasn't doing that well. They changed the bottle and label, and increased the price 400%. Same booze. Sales took off. I'm not saying that's Gibson, but I do think their guitars are overpriced.